The digitalisation of care facilities is constantly adding new areas of application. Bargteheide-based stb-care has been increasingly focussing on digital information boards for two years and has now equipped all eight locations with centrally controlled displays.
"This is an important component of our digitalisation strategy. Our employees have more time for the residents and at the same time we ensure that mandatory notices are always up to date and costs for printing and paper are reduced," says Mathias Steinbuck, Managing Partner of stb-care.
"We used to spend a lot of time keeping content up to date in all our locations. There was a lot of printing and pasting," says Steinbuck, looking back. At the same time, there was criticism from both the authorities and relatives that the content was either not up to date or difficult to read. "You can imagine it like this: it takes around 15 minutes to edit each conventional information board. And for a larger home with several noticeboards, this is a considerable amount of time," notes Steinbuck.
"Shortly after the pandemic, we got in touch with the Hamburg-based digital signage service provider ACCENTA, with whom we jointly developed our digital information board," recalls Steinbuck. It started with a so-called customer stopper, which presented news for residents and visitors in the entrance area. The concept for the digital information board was then developed step by step in a joint effort and tested and further developed in a first building. "We started with the first building two years ago and are now in the process of equipping our last location," mentions Steinbuck.
Digital information boards can be installed quickly and dynamically. On the one hand, the content can be controlled centrally as for mandatory notices. On the other hand, location-specific content can be entered and managed by employees in easy-to-use software. The time saved can thus be fully utilised for resident care.
"We go down this path together with our customers," explains Jessica Kalla, Managing Director at ACCENTA. Even though we offer a standard package for our solution, it is quite clear that every organisation has its own wishes and requirements, which we have to address with our team," says Kalla. Digital signage is a new marketing tool that has been gaining a foothold on the German and international market for two decades: "Initially it was moving powerpoints, but nowadays we are able to network several customer information systems with each other and implement content in a dynamic, appealing and user-friendly way," explains Kalla.
Whether on buses and trains or in the retail sector, intelligently networked displays have become an integral part of our everyday lives. "Thanks to digital signage, we can make much better use of our own resources by always being able to display up-to-date information in precisely the places where it is needed or makes sense," adds the Hamburg-based entrepreneur.
As a family business, Jessica Kalla is familiar with a wide range of customer structures: "We are used to both small and large companies. They all have their challenges, but it's important to use the right hardware, software and monitoring solution where it will have the greatest effect for the customer," concludes Kalla.
The digital information board, which is now fully operational at the Bargteheide-based care company, is a pioneer in the German care sector: "I haven't seen a digital solution like this in any other organisation," says Steinbuck, and consequently wants to continue with digital solutions.
"I would do it again," he concludes. "The collaboration with ACCENTA works and is fun. The people from Hamburg are also creative, so we will continue along the digital path together," summarises the entrepreneur.
| Process benefits | Cost benefits |
| • Standardised information management • Everything up to date • Central and local content possible • Flexible adaptation of statutory mandatory notices • Employees can use the time saved for resident care | • Makes colour A3 printouts and printers superfluous • Investments can be claimed as a percentage via the digital pack • Decrease in complaints from residents and relatives about incorrect content that requires time-consuming processing |
Transition to the digital information board - how to tackle it
Depending on the complexity, it takes three to six months from the initial contact to installation. The project costs are made up of one-off amounts for design, hardware and installation. Ongoing costs include software licences, monitoring and content support (if required). ACCENTA Sales Manager Thorsten Rust (tr@accenta.de) will be happy to provide you with an initial non-binding consultation.
What costs can the digital pact bear
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